Atlantis is the largest all-gay cruise company in the world.

By volume of travelers is the largest LGBT tour operator in the world.

Diversity designed and carried out the first Atlantis Marketing and Advertising campaign in Europe.

Focused on the official sponsorship of the 2011 Madrid Gay Pride, as well as some of the major events that took place during Pride weekend in Madrid it was twofold:

  • To improve the association of the term "all-gay" cruise with the name and the company logo,
  • as well as capturing leads for future direct marketing campaigns.

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