Madrid City Hall’s LGBT Product Club

The Madrid City Hall through its Tourist Board (Madrid Convention & Visitors Bureau), commissioned Diversity (R) a comparative analysis of the LGBT tourism promotion throughout the most relevant cities worldwide.

From this study, Diversity (R) created and launched the LGBT Tourism Product Club with agreements and using the synergies of the main stakeh solders in the value chain of the LGBT tourism segment.

Diversity (R) also designed several publications on LGBT tourism in Madrid, including the LGBT tourism brochure in the collection "Madrid For You".

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