Advertising

It is a well known fact that, while a successful advertising campaign can greatly contribute to achieving business objectives, an erroneous one can greatly harm them and even close the door to an entire market segment.

This is especially true for LGBT market due to general unawareness of its particularities and the historical sensitivity of this segment on how companies address it.

Creating effective messages targeted to the LGBT market requires a deep knowledge of the segment, which mainstream agencies usually lack.

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